Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.
Suzi Shapiro's insight:
I don't know how many times I have had to remind someone,
"You are smart and you understand this topic. Your clients (customers) may be just as smart, but they may not know what you know, or care as much as you care, or have as much time to read your message.
So, make it easy for them. That shows how smart you really are. If you can make something complex seem easy to understand!"
